WHY MASSAGE DURING TRAINING MATTERS Massage therapy doesn’t just “feel good.” It's a targeted, evidence-based intervention that can help you: Reduce muscle soreness Studies show that massage can significantly reduce delayed onset muscle soreness (DOMS), particularly when used within 48 hours of exercise [1]. Improve circulation and tissue oxygenation Better blood flow helps deliver nutrients and remove waste from your muscles, which supports healing and training adaptation [2